Jane Kennelly, director of Frog Recruitment, agrees that time and time again the recruitment industry has been criticised for poor behaviour when it comes to proactive communication.

Recruitment agencies may fail to reach the right candidate for the job.

Businesses using recruitment agencies to hire staff may be missing out on exposure to almost half of prospective applicants. Fifty-one per cent of respondents to a recent survey said that due to negative experiences, they would rather apply for a position direct with a company than through a recruitment agency.

The survey of 250 New Zealand jobseekers was conducted in January by Sharon Davies of Talent Propeller, a recruitment solutions business offering software solutions and personalised service for businesses downsizing their HR teams and looking for outsourcing solutions, to ascertain the value candidates believe they get when applying for a job via a recruitment agency.

“The findings indicate a range of reasons,” says Davies. “Common feedback was that there seemed to be little communication between recruitment agencies and candidates. Agencies fail to return calls and candidates often never receive feedback as to why they didn’t make the grade, or recommendations for how to improve. Most jobseekers just want honest advice on ‘what am I doing wrong?'”.

Jane Kennelly, director of Frog Recruitment, agrees that time and time again the recruitment industry has been criticised for poor behaviour when it comes to proactive communication. However, as an example of a recruitment agency getting it right, she believes all candidates should be treated with the same level of respect and integrity as the client community.

“Our dedicated Talentology team ensures all forms of enquiry are responded to within a timely manner. Those candidates who are unsuccessful are provided feedback and are then fully immersed into our talent community so we are able to make contact for future opportunities.”

Another gripe from survey respondents was a lack of transparency on the identity of the hiring company. Davies says that in today’s job market people want to know who they are working for. “Looking at a job listing with recruiter branding on behalf of an anonymous client simply isn’t enough information.

“Scrolling through job boards with faceless recruitment jobs is uninspiring and a turn-off if you’ve had bad luck previously with recruitment agencies.”

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